Golden Traditions: How South Asian Women Are Shaping the Gold Boom

As gold prices surge to record highs, South Asian women are quietly standing out as some of the biggest beneficiaries. For generations, gold has held deep cultural, emotional, and financial significance across South Asia. It's gifted at weddings, passed down through families, and worn with pride during milestones. But now, in a time of global economic uncertainty, that cultural tradition is paying off in a new way. At Solomon Global, we have seen a noticeable rise in demand from South Asian clients, particularly women. We estimate that about 10% of our clientele is South Asian – a number that's steadily increasing. More women are approaching gold not just as adornment but as a form of generational wealth and economic security. For many, gold is the one asset they control directly within the household. It’s not just jewellery, it’s protection, power, and legacy. As younger women begin modernising heirloom pieces and investing in contemporary gold, they’re blending tradition with financial savvy. At Solomon Global, we are watching these shifts closely and adapting our offerings to meet this growing, culturally rich market. In a world of shifting currencies and uncertainties, gold remains a constant, and South Asian women – through heritage, wisdom, and resilience – are proving to be some of its most strategic stewards. Further reading: South Asian women might be the winners of the gold rush – CNN Disclaimer: This blog is for informational purposes only and does not constitute financial advice. Buying physical gold as an investment involves risk, as the value of precious metal prices can be volatile. Historical financial performance does not necessarily give a guide of future financial performance. We recommend that you conduct your own independent research and seek professional tax, legal and financial advice before making any investment decisions.